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Subject: True Story

The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17, 1946, the temperature in Detroit was 97 degrees. The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter. Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately. The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, 'The Goldberg Air-Conditioner,' on the dashboard of each car in which it was installed. Now old man Ford was more than just a little anti-Semitic, and there was no way he was going to put the Goldberg's name on two million Fords. They haggled back and forth for about two hours, and finally agreed on $4 million and that just their first names would be shown.

And so to this day, all Ford air conditioners show Lo, Norm, Hi, and Max on the controls.

So, now you know...

(Note: mine is a Mercury, not a Ford, but the story might still be a bunch of hooey.)
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Comments on this photo:

Jan 06 2009 09:15 GMT hotrodharleys
But you got that cool Mercury Logo

Mercury (Hermes) was the son of Zeus and Maia. He was god of commerce, wrestling, and gymnastic exercises, thieving, and what required skill and dexterity. Mercury was the messenger of Zeus, and wore a winged hat and winged shoes. He held a rod entwined with two serpents and wings, called the caduceus, and invented the lyre. The god of the thief, before he was a day old he stole Apollo's cattle. Finally Zeus ordered him to return the cattle to Apollo. Apollo heard Mercury play the lyre. He like the music so much, that he decided to give Hermes his cattle and his shepherd staff in exchanged for the lyre. While Mercury was considered cunning and dishonest he was also helpful to mortals. He was the patron of travelers and wayfarers. He gave a sickle of admanate to Perseus to use to sever Medusa's head. He gave Odysseus a plant known as moly, which made the hero immune to Circe's magic. When the first woman was made who was named Pandora. She was made in heaven, every god contributing something to perfect her. Venus gave her beauty, Mercury persuasion, Apollo music, etc.

And check this http://www.automotivehistoryonline.com/mercuryconcepts.htm

Thanks for sharing the Goldberg story

Jan 06 2009 12:54 GMT JPHarr
Wow. Those Turnpike Cruisers were gorgeous! And you, sir, should have the honor of driving one of those show trucks. ;-)